In order to begin building a brand / brand strategy, it’s important to understand your target audience and the platforms they use to run their business.
When businesses contact a designer, they’re most likely seeking inspiration — and an objective onlooker can help them hone in on how they’d like to distinguish themselves from the competition.
A clear brand message goes hand-in-hand with cohesive visuals and should be evident across all platforms. Once you are clear on your goals, next comes the message – and you can work with your designer to create logos and taglines that accurately reflect your vision.
Whatever platforms; color, font and graphics all contribute to the visual appeal of the brand. As an experienced, creative designer, this is where our expertise and influence can create the most impact – brand consistency is vital.
Providing mass outreach at zero cost, social media channels are crucial to ensuring a brand remains in the public eye. While a graphics might be creating an impact through various promotional materials, is the brands cohesive and active on social media?
Coffee giant Starbucks is no stranger to the spotlight — both on and offline. With a Twitter following of 11.6M and chains around the world, the American coffee company is instantly recognizable by its green logo and controversial take-out coffee cups. Think about how you can utilize different platforms for your brand. Will the mass outreach come from social media, website content or branded promotional products?
Whether you are an ambitious start-up or an established business looking for ways to make industry waves, there are a number of exciting avenues for you to explore in your quest to achieving brand success!.