How Important Is Responsive Website Design?
Its a fact – more people are using mobile devices than ever before.
Smartphones and tablets, for every task that used to be only capable on desktop, one thing has become clear: mobile is taking over Internet surfing. And, it’s not even just surfing. It’s everything from browsing social media outlets, emailing, online shopping and online services such as therapy and medical consultations. Its obvious, Responsive Website Design is not an options, it a must!
What is Responsive Website Design?
A responsive design simply means a website that has been constructed so that all of the content, images and structure of the site is equally accessable and legible on all devices. For example, when a user accesses a site on their desktop, they are getting the full view of the site. But when that same user goes to visit the site from their smartphone or tablet, the site will adapt to fit on the smaller screen.
But there are some other really important reasons why you should make the switch to responsive design for your website:
Mobile Usage is Increasing.
Take a step into the outside world and you’ll definitely notice a lot of people on their mobile phones. In fact, it seems that just about everyone is attached at the hip with their smartphone.
Recommended By Google
We all know that Google is a really big deal. In fact, the Big G claimed 67 percent search market share in 2013, making it the most popular search engine in the world. So, if Google claims that it prefers responsive web design as the recommended mobile configuration, you better take that as a hint.
Can Increase Conversion Rates
Besides all of the search benefits, as well as making users happy, responsive design has the ability to increase those coveted conversion rates from all of the mobile users in the world. If a website is not working on mobile or tablet device, users will obviously be unable to convert. And how many people are doing online shopping from a mobile device? There has been research that found 69% of tablet users shopped on their device within the last 30 days.
Social Media Has Gone Mobile
We’re guessing that you’re involved with inbound marketing. But even if you’re not, you still realize how important blogging and social media are in the 21st Century. In fact, if you have not implemented some sort of social media strategy in your marketing campaign, you’re missing out on a lot of leads. But, social media has also now gone mobile, which you may have noticed.
Better User Experience
We’ve briefly touched on this before, but responsive design gives users a better experience. For example, users don’t have to fool around with zooming and shrinking the text or images on screen. Instead, all of the content automatically adjusts to the screen of the device. This makes it easier and more convenient for users to read and navigate on your site.
Stay Ahead of Competition
In the business world, you have to stay ahead of the competition. So, if more and more users are using their mobile devices to search and make purchases online, you have to cater to that audience by having a mobile-friendly site. In fact, 85 percent of adults believe that a mobile site must be as good, if not better than, a desktop site.
Chances are that you competitors are making use of responsive designs, so you maybe losing out on potential customers.